An immersive show of style, theatrics kicks off festival

By He Qi in Shanghai | chinadaily.com.cn | Updated: 2021-10-18 15:04
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An immersive show featuring theater and fashion from Yirantian, Nomanoman, Shushu/Tong and Yueqi Qi kicked off on Oct 8 at CSSC Pavilion in Shanghai, to open the 12th Labelhood Pioneer Fashion and Art Festival. [Photo provided to China Daily]
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An immersive show featuring theater and fashion as well as Romance of China kicked off on Oct 8 at CSSC Pavilion in Shanghai, to open the 12th Labelhood Pioneer Fashion and Art Festival.

Led by photographer Zhang Jiacheng and four original domestic fashion brands -- Yirantian, Nomanoman, Shushu/Tong and Yueqi Qi -- the show expressed the aesthetics and love of different eras in China through fashion design and photography.

The show involved four parts: the chorus Edelweiss, pre-competition training for the women's volleyball team, drama Secret Love in Peach Blossom Land, and excerpts of the Kun Opera Dream. Performances took place while the exclusive co-branded collections of each fashion brand with Labelhood were displayed to the audience.

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